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| The California Pharmacy |
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| The cornerstone, both literally and figuratively, of the 33rd and California Street area was and is, the California Pharmacy building owned by members of the Bogard family. The father, Jules (known as Frank) Bogard, immigrated from Belgium in about 1904. He was an engineer at the old Nicholas Senn Hospital. He returned to Belgium in 1910 to claim his bride, Emily. They were married in Paris and for their honeymoon took the trip back across the Atlantic to the U. S. and Omaha. Prominently displayed on the north side of the building is the date, “1914,” the year in which Frank built the pharmacy. The original store occupied only half the present area. It was expanded to its present size when Wohlner’s Grocery to the east moved to its Leavenworth site in 1940. |
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| California Pharmacy |
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| Frank and Emily had nine children. They lived at 325 North 35th Avenue. The five boys: George, Joseph, Frank, Paul and Thomas all graduated from the Creighton School of Pharmacy. Of the four girls: Mary, Alice, Elva and Marjorie, two attended Creighton. Frank, Sr. died in 1933 leaving his large family on their own, but he had provided well. The pharmacy business kept them employed in one way or another. Tom Bogard tells of being helped to sit on a high stool at age 10 and taught to fill and weigh powder papers for the required prescriptions. Emily Bogard lived in the Gifford Park area until her death in 1985. A soda fountain was a prominent feature of the pharmacy. This was a fancy marble- topped bar on the East Side of the store. There were several barstools and behind the counter the nine Bogard boys and girls were the “soda jerks,” holding that job as their ages and school permitted. The soda fountain was a wonderful thing. It was fitted with wells for ice cream; levers for soda; scoops for chocolate, strawberry, and caramel; an ice bin (blocks of ice were shaved by the soda jerks for this); and electric beaters for malts and things. Soda water was produced in the basement and pumped up to the fountain. Ice cream cones with two scoops of ice cream were 5 cents. An ice cream soda was 15 cents and plain Coca-Cola was just a nickel. They made lime fizzes; chocolate fudge nut sundaes; malted milk shakes; a drink called “Green River” which was a mix of lime syrup, soda water, and a squirt of lactic acid; and many other soft drinks and sundaes. Just plain carbonated water was 2 cents a glass and was popular with older members of the community. The soda fountain enjoyed its popularity partly because the old icebox used in most homes would not keep ice cream: they weren’t cold enough. People appreciated the availability of cold things at the corner store. |
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| Bogard, who owned the store before Tom, was tragically shot in March of 1976 in an attempted hold-up. He sustained a spinal cord injury and spent the rest of his life in a wheel chair. Although he did not continue in the pharmacy, he became prominent in Omaha as a member of the Omaha School Board, serving from 1978 to 1990, and was President in 1981. He became an advocate for handicapped people and an actor, playing the leading role in “The Man Who Came to Dinner,” produced by the Grande Olde Players. Frank died in 1990. |
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| California Tacos & More |
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| The California Pharmacy was a pioneer and a model for drug stores. It was the first store to use florescent lights, the first air conditioned pharmacy, the first to have a complete terrazzo floor, and the first to use a computer to record prescriptions. The California Pharmacy closed in 1987, BUT, the name of Bogard continues on 33rd and California as Tom’s son, Brad, opened the store again as “The California Tacos & More” in 1996. Source Bogard, Tom, Interview October 1995 |
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| Gifford Park Neighborhood Association P.O. Box 31462, Omaha, NE 68131-0462 |
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| To submit feedback about the Gifford Park Neighborhood Association web site, e-mail: dan_bodmann@giffordparkomaha.org |
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| Gifford Park History Book |